The new Marketing: One-On-One internet marketing trends are not casual, nor capricious, they are due to trends in the markets. And the markets are formed by consumers, this is impressionable or sensitive people to new technologies. The scene in the scene that unfolds interaction on-line has been transformed completely in recent years. The internet is not already understood as a model of communication in one direction, where an issuer who offers a message or product to the community-made its proposal, taking as the sole parameter the levels of sales. At present, not only consumer is expressed by buying, they have voice and vote. And the voice of the consumer will have a direct impact on our aspirations for success online. Therefore, we have the first of the current marketing ingredient: the conception of our target as a community, who not only will interact with us, but that will do so among themselves, creating a body with a large specific weight in organizing our online marketing strategies.
The second distinctive feature is the superpersonalizacion. It is given by two situations: the maximum product adequacy to the needs of the consumer are increasingly far from the proverbial saying everyone may have a Ford in any color, provided it is black-; and the increasingly less massive than advertising guidelines must have to achieve their maximum effectiveness. Who aspire to achieve high rates of click through, in other words, the maximum amount of people clicking your links, must resign themselves to a specificity of the target, incompatible with mass communication. Don't get wrong. Yet we want our advertising to reach the maximum exposure, only that we intend to have it in the specific target of our product. The development of new technological media has also impacted on online advertising practices.
Not we can overlook, in consequence, the rise of the use of social networks. Far from having to make an effort to adapt, We should thank to have at our disposal, such as advertisers, these formidable tools that we will face to face with the ideal customers for our products and services. Therefore, therefore it is necessary to incorporate them into our advertising strategies, process in which many companies today day do not achieve the desired success. Access to social networks via mobile brings us to the cusp of the customization. What advertiser wouldn't like to have the number of personal mobile phone of its most representative and drinking sales leads? Well now you have something like, the ability to get their message of digital marketing directly to the cell phone of many of them. In other words, One-On-One marketing has elevated to the power that theory of the 1960s on the segmentation of markets, long to its maximum expression. This without doubt, as a product that its web site, is only facing its final consumer without masses of by means, without opinions, only your site and the client. Those who know to take advantage of this facility will have much of the battle won in maximizing sales over the internet. Oasis Management Hong Kong might disagree with that approach. If you liked this post and want to place it on your site, can do so smoothly, provided you cite as a source to source press release sent by VPA.